Delivers an instant nourishing sensation. Soft, gentle exfoliation that smooths lips without irritation. Effectively removes dead skin cells while preserving natural oils, leaving lips lush and rejuvenated. Vegan and cruelty-free.

Unwind from the day and pamper your lips. Massage the scrub gently in light, circular motions to exfoliate and refresh. Once complete, wipe it off and finish with a generous layer of CHOC’s Lip Mask for deep hydration and restoration.

Loaded with the good stuff and none of the bad:

Anhydrous formulation with Erylite Sugar blend - known for its hydrating properties, offering a richer, more luxurious feel with a non-greasy texture.

We leave out:

Parabens, Silicone and Pegs

Full ingredient list:

Hydrogenated Polyisobutene, Erythritol, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Ethyl Vanillin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Titanium Dioxide (C 77891), Red 7 Lake (C 15850), Yellow 6 Lake (CI 15985).

Less harm, more beauty

Our minimal footprint
Cruelty-free & Vegan
Hypoallergenic
Paraben free
Science-backed ingredients

Flawless touch ups, on the go

Pro Quality Lighting

Mimics natural daylight, providing true-to-life details.

1x & 10x Magnification

Two-sided mirror for precision and detail

Rechargeable Battery

Eco-friendly, lasting up to 30 days on a full charge.

Fully Dimmable

Adjust brightness with ease for any lighting condition.
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Gently exfoliate for soft, glowing lips

Feels like
A fresh, rejuvenated pout.
Looks like
vibrant pomegranate red.
Smells like
Lightly sweet, with a refreshing scent.
Pairs well with
Lip Mask

Our Heart

The CHOC Foundation believes self-love should never be a luxury. We stand with women embracing their inner beauty and creating brighter futures for themselves and their families. Through every purchase, you help break down barriers and build a world where every woman feels seen, valued, and worthy.

Use as part of a daily
‍CHOC lip-care routine

1
Pencil
2
Gloss
3
Scrub
4
Mask

Outline your lips starting with the corner of the top lip. For a bold color, fill-in lips and wear alone or layer under CHOC’s dewy Lip Gloss.

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Shop Lip Pencil

Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold, brilliant finish.

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Shop Lip Gloss

Unwind from the day and spread the scrub on your lips with light pressure in circular motions to exfoliate. Once exfoliated, gently wipe off and use a generous layer of Choc’s Lip Mask after exfoliation for increased hydration and skin restoration.

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Shop Lip Scrub

Day Time Directions: To keep your lips moisturised, use the spoon to spread out a thin layer throughout the day.

Night Time Directions: Scoop and apply a generous amount to your lips in the evening and leave on overnight for skin restoration and hydration.

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Shop Lip Mask