Silky texture for a gentle application and easy blending. Comfortable, velvety, smudge-proof, and waterproof finish. Intense color payoff that elevates your every look. Vegan and Cruelty-Free.

Outline your lips, starting with the corner of the top lip. For a bold color, fill in lips and wear alone or layer under CHOC’s dewy lip gloss.

Loaded with the good stuff and none of the bad:

Jojoba Oil – nature’s moisturizer that enhances and smoothes your lips

We leave out:

BHT, D5 and Nylon

Full ingredient list:

Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Mica, Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Sucrose Tetrastearate Triacetate, Silica, Isoamyl Laurate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Tribehenin, Sorbitan Isostearate, Trihydroxystearin, Lactic Acid, Palmitoyl Tripeptide-1, Sodium Hyaluronate.

Less harm, more beauty

Our minimal footprint
Cruelty-free & Vegan
Hypoallergenic
Paraben free
Science-backed ingredients

Flawless touch ups, on the go

Pro Quality Lighting

Mimics natural daylight, providing true-to-life details.

1x & 10x Magnification

Two-sided mirror for precision and detail

Rechargeable Battery

Eco-friendly, lasting up to 30 days on a full charge.

Fully Dimmable

Adjust brightness with ease for any lighting condition.
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Silky Smooth, Boldly Defined.

Feels like
Smooth, rich, effortless blend
Looks like
Defined, bold lips with a natural finish
Smells like
Scent clean
Pairs well with
Lip Gloss

Our Heart

The CHOC Foundation believes self-love should never be a luxury. We stand with women embracing their inner beauty and creating brighter futures for themselves and their families. Through every purchase, you help break down barriers and build a world where every woman feels seen, valued, and worthy.

Use as part of a daily
CHOC lip-care routine

Directions: Outline your lips starting with the corner of the top lip. For a bold color, fill in lips and wear alone or layer under Choc’s dewy lip gloss

Shop Lip Pencil
Lip Pencil

Directions: Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold brilliant finish

Shop Lip Gloss
Lip Gloss

Directions: Unwind from the day and spread the scrub on your lips with light pressure in circular motions to exfoliate. Once exfoliated, gently wipe off and use a generous layer of Choc’s Lip Mask after exfoliation for increased hydration and skin restoration

Shop Lip Scrub
Lip Scrub

Day Time Directions: To keep your lips moisturized, use the spoon to spread out a thin layer throughout the day

Night Time Direction: Scoop and apply a generous amount to your lips in the evening and leave on overnight for skin restoration and hydration

Shop Lip Mask
Lip Mask

Use as part of a daily
CHOC lip-care routine

1
Pencil
2
Gloss
3
Scrub
4
Mask

Outline your lips starting with the corner of the top lip. For a bold color, fill-in lips and wear alone or layer under CHOC’s dewy Lip Gloss.

Shop Lip Pencil

Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold brilliant finish.

Shop Lip Gloss

Unwind from the day and spread the scrub on your lips with light pressure in circular motions to exfoliate. Once exfoliated, gently wipe off and use a generous layer of Choc’s Lip Mask after exfoliation for increased hydration and skin restoration.

Shop Lip Scrub

Day Time Directions: To keep your lips moisturised, use the spoon to spread out a thin layer throughout the day.

Night Time Directions: Scoop and apply a generous amount to your lips in the evening and leave on overnight for skin restoration and hydration.

Shop Lip Mask