A surprisingly lightweight, jelly-like texture. Leaves lips feeling plush without the stickiness. Provides buildable coverage for a sheer or bold look. Preserves skin hydration, strengthens the skin barrier, and adds weightless moisture. Vegan and Cruelty-Free.
Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold, brilliant finish.
Loaded with the good stuff and none of the bad:
Kokum Butter – known to preserve skin hydration while strengthening your skin barrier. Rejuvenates damaged or dull lips and restores their fullness and vitality.
We leave out:
Parabens, silicone and peg-derivatives
Full ingredient list:
Hydrogenated Polydecene, Polybutene, Hydrogenated Styrene/Isoprene Copolymer, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Caprylic/Capric Triglyceride, Dipentaerythrityl Tetrahydroxystearate/ Tetraisostearate, Ethylhexyl Palmitate, Aroma (Flavor), Ethyl Vanillin, Garcinia Indica Seed Butter, Squalane, Tocopherol, Raspberry Seed Oil/Tocopheryl Succinate Aminopropanediol Esters. May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). Iron Oxides (CI 77492), Iron Oxides (CI 77499), Blue 1 Lake (CI 42090), Bismuth Oxychloride (CI 77163), Yellow 5 Lake (Cl 19140), Manganese Violet (CI 77742), Red 6 (Cl 15850), Red 7 (C| 15850), Red 7 Lake (CI15850), Yellow 6 Lake (CI 15985), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360)
Lip Gloss


A surprisingly lightweight, jelly-like texture. Leaves lips feeling plush without the stickiness. Provides buildable coverage for a sheer or bold look. Preserves skin hydration, strengthens the skin barrier, and adds weightless moisture. Vegan and Cruelty-Free.
Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold, brilliant finish.
Loaded with the good stuff and not the bad:
Kokum Butter – known to preserve skin hydration while strengthening your skin barrier. Rejuvenates damaged or dull lips and restores their fullness and vitality.
We leave out:
Parabens, silicone and peg-derivatives
Full ingredient list:
Hydrogenated Polydecene, Polybutene, Hydrogenated Styrene/Isoprene Copolymer, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Caprylic/Capric Triglyceride, Dipentaerythrityl Tetrahydroxystearate/ Tetraisostearate, Ethylhexyl Palmitate, Aroma (Flavor), Ethyl Vanillin, Garcinia Indica Seed Butter, Squalane, Tocopherol, Raspberry Seed Oil/Tocopheryl Succinate Aminopropanediol Esters. May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). Iron Oxides (CI 77492), Iron Oxides (CI 77499), Blue 1 Lake (CI 42090), Bismuth Oxychloride (CI 77163), Yellow 5 Lake (Cl 19140), Manganese Violet (CI 77742), Red 6 (Cl 15850), Red 7 (C| 15850), Red 7 Lake (CI15850), Yellow 6 Lake (CI 15985), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360)
A surprisingly lightweight, jelly-like texture. Leaves lips feeling plush without the stickiness. Provides buildable coverage for a sheer or bold look. Preserves skin hydration, strengthens the skin barrier, and adds weightless moisture. Vegan and Cruelty-Free.
Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold, brilliant finish.
Hydrogenated Polydecene, Polybutene, Hydrogenated Styrene/Isoprene Copolymer, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Caprylic/Capric Triglyceride, Dipentaerythrityl Tetrahydroxystearate/ Tetraisostearate, Ethylhexyl Palmitate, Aroma (Flavor), Ethyl Vanillin, Garcinia Indica Seed Butter, Squalane, Tocopherol, Raspberry Seed Oil/Tocopheryl Succinate Aminopropanediol Esters. May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491). Iron Oxides (CI 77492), Iron Oxides (CI 77499), Blue 1 Lake (CI 42090), Bismuth Oxychloride (CI 77163), Yellow 5 Lake (Cl 19140), Manganese Violet (CI 77742), Red 6 (Cl 15850), Red 7 (C| 15850), Red 7 Lake (CI15850), Yellow 6 Lake (CI 15985), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360)
Less harm, more beauty
Flawless touch ups, on the go

Pro Quality Lighting

1x & 10x Magnification

Rechargeable Battery

Fully Dimmable
A surprisingly lightweight jelly-like texture


Our Heart
The CHOC Foundation believes self-love should never be a luxury. We stand with women embracing their inner beauty and creating brighter futures for themselves and their families. Through every purchase, you help break down barriers and build a world where every woman feels seen, valued, and worthy.
Use as part of a daily
CHOC lip-care routine
Directions: Outline your lips starting with the corner of the top lip. For a bold color, fill in lips and wear alone or layer under Choc’s dewy lip gloss

Directions: Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold brilliant finish

Directions: Unwind from the day and spread the scrub on your lips with light pressure in circular motions to exfoliate. Once exfoliated, gently wipe off and use a generous layer of Choc’s Lip Mask after exfoliation for increased hydration and skin restoration

Day Time Directions: To keep your lips moisturized, use the spoon to spread out a thin layer throughout the day
Night Time Direction: Scoop and apply a generous amount to your lips in the evening and leave on overnight for skin restoration and hydration

Use as part of a daily
CHOC lip-care routine
Outline your lips starting with the corner of the top lip. For a bold color, fill-in lips and wear alone or layer under CHOC’s dewy Lip Gloss.
Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold brilliant finish.
Use as part of a daily
CHOC lip-care routine
Lip Pencil
Directions: Outline your lips starting with the corner of the top lip. For a bold color, fill in lips and wear alone or layer under Choc’s dewy lip gloss
Lip Gloss
Directions: Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold brilliant finish
Lip Scrub
Directions: Unwind from the day and spread the scrub on your lips with light pressure in circular motions to exfoliate. Once exfoliated, gently wipe off and use a generous layer of Choc’s Lip Mask after exfoliation for increased hydration and skin restoration
Lip Mask
Day Time Directions: To keep your lips moisturized, use the spoon to spread out a thin layer throughout the day
Night Time Direction: Scoop and apply a generous amount to your lips in the evening and leave on overnight for skin restoration and hydration



